In April 2026, FasTreat launched an outdoor advertising campaign across London, using the city's public transport network to raise public awareness of ADHD and accessible mental health support services.
he campaign appeared across London double-decker buses and Underground stations, including high-footfall commuter locations such as Oxford Circus, Waterloo, King's Cross St. Pancras, and Liverpool Street. By combining mobile bus advertising with fixed Underground placements, FasTreat aimed to build a consistent and natural presence within everyday urban commuting environments.
Expanding Reach Through Outdoor Media Partnerships
To ensure the campaign effectively reached its target audiences, FasTreat carried out the outdoor media campaign through JCDecaux UK and Global Outdoor Media Limited, two professional outdoor media partners in the UK.
By combining multiple offline media formats, including bus and Underground station placements, the campaign covered high-traffic commuter environments and enabled FasTreat's message to appear throughout people's daily travel journeys.
This multi-format outdoor approach not only strengthened FasTreat's brand visibility in London, but also helped bring ADHD and mental health support conversations into broader public view.
Bringing ADHD Awareness Into Everyday Public Spaces
FasTreat chose public transport as a key channel for this campaign based on an understanding of how people move through and experience the city.
In London, many young professionals, students, and daily commuters spend a significant amount of time on public transport. For many people, commuting is not only part of their daily routine, but also a moment when stress, fatigue, and self-reflection often surface.
At the same time, ADHD symptoms in adults remain widely misunderstood. Some individuals may experience difficulties with attention, procrastination, emotional regulation, burnout, or masking, without recognising that these experiences may be connected to ADHD.
Through this campaign, FasTreat aimed to make ADHD-related information more visible in familiar public settings, helping mental health and neurodiversity topics become more naturally seen and discussed.
Using Clear Messaging to Lower the Barrier to Understanding
The campaign featured the message:
“See Your ADHD Specialist Tomorrow”
This message reflected FasTreat's focus on timely, convenient, and professional support.
FasTreat recognises that, for many people, one of the barriers to seeking mental health support is not a lack of need, but uncertainty around where to start, how long the process may take, and what professional support may look like.
By using a simple and direct message, the campaign aimed to lower the barrier to understanding ADHD services and encourage more people to pay attention to their own mental health needs.
Highlighting FasTreat's Professional Medical Support
The campaign featured Dr. Owen Ward, one of the clinicians on the FasTreat platform. Dr. Ward is a specialty doctor with clinical experience in adult ADHD and mental health, as well as an academic background in mental health research.
By presenting a real medical professional in the campaign, FasTreat aimed to communicate that ADHD support is not only an online service pathway, but should be grounded in professional, reliable, and patient-centred medical care.
In his professional introduction, Dr. Ward notes that many adults may spend years masking their symptoms in education, work, and social settings, which can lead to ADHD-related challenges being overlooked or misunderstood. FasTreat hopes that by increasing public visibility around ADHD, more people will be able to better understand their experiences and access professional support earlier when needed.
Early Feedback Shows Increased Public Attention
During the campaign period, FasTreat's advertisements gained broad exposure across London's public transport network. Some commuters reported seeing the advertisements multiple times during their daily journeys, which helped prompt greater awareness of ADHD and online mental health support services.
Initial feedback indicated that the campaign's clear and direct messaging was highly recognisable within busy commuting environments. The presence of a clinician in the advertising also helped strengthen public understanding of FasTreat's professional medical foundation.
Continuing to Build Mental Health Awareness in the UK
This London outdoor campaign marks an important step in FasTreat's ongoing efforts to build brand awareness and support public education around ADHD and mental health in the UK.
Moving forward, FasTreat will continue to explore both online and offline channels to create communications with wider public value, support greater awareness of ADHD and mental health topics, and help more people access professional support in a convenient and timely way.
About FasTreat
FasTreat is a digital telehealth platform transforming mental health services. Focusing on the UK's prolonged waiting times and difficulties in securing ADHD consultations, our expert psychiatric team offers efficient, accessible, and affordable online assessments and treatments.
With a mature and fully compliant service network across the UK, FasTreat integrates advanced medical technology like AI Note to boost clinical efficiency, bringing professional, timely, and patient-centric mental health support to everyone.
